Owned by Neenah Paper, Astrobrights is the leading brand of brightly colored papers and paper products. As the market of copycat competitors grew, the brand needed a packaging redesign that could solidify their position as front runner. In a year-long process of consumer research and design exploration, Stag&Hare developed a clean, modern system that not only increased shelf impact but also united the brand’s vast portfolio of products
Contribution: packaging design, brand & packaging guidelines, iconography

Packaging suite
Front and back of pack
Brand and packaging guidelines
Art Direction: Jodi Edwards
Copywriting: Emily Ginsberg
Client: Neenah Paper
Designed at Stag&Hare

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